Text messaging platforms are becoming more popular in the real estate industry. Companies like Zillow, Redfin, and HomeAdvisor offer homebuyers text message notifications when they update their listings. Texting is a great way to stay up-to-date on what’s happening with your clients without having to check your phone or log in to websites constantly. So, let’s take a look at some of the features that make texting so valuable for real estate professionals.

The features

  1. Mobile-friendly

One of the big reasons texting is becoming so popular with real estate professionals is that most smartphones are now built to be mobile-friendly. You can easily set up your text messaging platform on most phones, whether you’re using an iPhone or Android device. A growing number of people are using their cell phones as their primary way to connect online, and it’s easier than ever for them to keep track of updates via texts instead of emails or social media messages. Skip Trace Real Estate is a text messaging platform for real estate professionals.

  1. Multiple, customizable notifications

The days of checking your email every 15 minutes are over. Instead, today’s real estate professionals need to monitor their cell phones constantly for new listings, price changes and open houses – but not all at the same time.

Some people prefer that you send them an SMS immediately when a new listing goes live, while others want to be on top of everything but only receive updates once or twice per day. Great text messaging platforms allow users to customize exactly how they want information sent directly to their phone so everyone can get the right kind of alerts without feeling overwhelmed by too much data.

  1. Send/receive group messages

Sometimes it isn’t easy to keep track of all your clients. For example, you may be working with a buyer who’s interested in finding the perfect home and an investor looking for properties they can flip. These people both need different information from you, but only one person will ever see that message if you’re sending updates via email.

With text messaging platforms, though, users can send out mass (or targeted) texts to everyone on their list without having to manually compose individual emails or calls each time new listings appear. So everybody gets the right kind of data at the same time.

  1. Customizable client lists

Since you’re using text messaging, it only makes sense that you’d want to tailor your list of contacts just as carefully. Some people may prefer that they receive information via SMS, while others would rather have an email alert instead. You also need to be careful not to spam clients who are no longer interested in receiving updates from you – so great platforms allow users to manage their contact lists by adding or removing subscribers at will with a simple click on the dashboard.

  1. Click-to-call

Texting is a great way to communicate with your real estate clients, but sometimes you may want to take it one step further. Click-to-call feature allows users to quickly dial the phone numbers of any person or company on their contact list directly from their text messaging platform – no matter where they are in the world.

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